The Firebird of the World was chosen as the mascot for the international multi-sport tournament “Games of the Future”, which was developed by students of the Faculty of Hospitality and Design of the Kazan Innovative University named after V.G. Timiryasov - Maria Romashka, Alina Khasyanova and Daria Sidakova. At the International Exhibition-Forum «Russia" in Moscow, at the ceremony celebrating 100 days before the start of the competition, they told how the idea of creating a mascot was born.
“The Firebird, presented in the form of a talisman, is a prototype of a cosmic luminary. In turn, one of the oldest cosmic luminaries is the Mira star, which is about 6 billion years old; its name translated from Latin means “amazing.” So we saw the connection between the images of a star and a bird, where the main feature is not only its body, but also its luminous long tail, consisting of dust and gas, like a real cosmic creature. Mira descended to us from heaven, transforming into the image of the Firebird. Having enormous strength and energy, she endows people with it. Those who are open to new experiences and are ready to trust their intuition,” Daria Sidakova said at the presentation.
Maria Romashka noted that such a simple, but at the same time, deep in its meaning, the name of the mascot is perfect for such a global event as the “Games of the Future”, in which players from all over the world will take part.
The students took part in a large-scale federal project to develop a mascot under the guidance of Luiza Shukhratova, a senior teacher at the Department of Design at the KIU.
“The Directorate for Sports and Social Projects invited us to participate in the creation of a logo and name for the mascot of the "Games of the Future", which will be held in February 2024 in Kazan. Having received the technical assignment, we began this difficult task. We have been developing this project for several months. We proposed several names for the mascot and concepts for them. After a long consultation with the customer - the organizing committee of the "Games of the Future" - it was decided to choose one of the concepts. It was a concept about a star named Mira, which was created by Maria, Daria and Alina,” said the director.