In August 2022, Kazan Innovative University named after V.G. Timiryasov, as one of the leading universities of Tatarstan, was among the first to sign a cooperation agreement with the Agency for the Development of Computer and Other Sports. The Agency acts as the main operator of the international competitions "Games of Future", which will be held in Kazan in 2024 in 16 hybrid disciplines. Each of the disciplines combines the concept of "phygital" (physical + digital), that is, combines classical sports and esports or VR/AR technology, and, therefore, tests both the physical fitness of athletes and their digital skills.

As part of the implementation of the concluded agreement, a phygita center has been created in KIU. The phygita center of KIU will be engaged in the preparation and search for willing students and staff to perform at "Games of Future" as athletes, sports referees or coaches representing the university and Tatarstan.